Hospitality

Creative Advertising is host to many visitors recently, starting off with Neil Wallace (Art Director, Brass) who kindly came to our studios to give a final crit to Level 5 - Thanks Neil. Then there was Paul from Face, whose talk included some advice about working in creative (online collectives). Then Joel from Link Communications, gave us some interesting insights to experiential marketing. We are also looking forward to a visit from Trevor Beattie, in April who is setting a 24 hr brief to our L5 & L6 creatives.
Hospitality was the theme of Liverpool Biennial 2012 exploring tourism, immigration and being a host. these topics continue through recent visits to York, Liverpool, New York and L'Aquila (well virtually anyway).

Our tourist behaviour includes visiting the NRM to see 'Whatever the weather, selling train travel in winter and  the York Chocolate Story.  More recently during an annual visit (18th Feb), to Liverpool Tate / Albert Dock and  Port Sunlight we came across Thresholds an exhibition that continued the hospitality theme '...throughout all the works ...runs a question of place and identity, name and belonging.

A piece that caused some interest was Royal Ascot (1994) by Mark Wallinger - The video depicted the royal carriage at different years of the races, where the Queen replicated her movements where the BBC seemed to use the same editing formula year-on-year. The repetition explored British identity, class, rituals and history. Interesting stuff for those that need to target audiences with creative ideas...