Two month placement at Brass

The day begins at 9am, for me this usually involves grabbing a strong coffee from the filter machines and checking my emails; in a bid to jump start my brain into action (I am not a morning person, and often annoyingly come up with ideas in bed). The turn over of briefs is fast here, but it means you automatically work faster and don't stew on something for too long (loosing sight of what you're doing in the process). The briefs have included food brands, a recruitment ad (to help me work on my art direction), a fruit (!), health stuff and a keep Britain tidy campaign to encourage people to pick up their dog's crap...glamorous eh. The creative department are very keen to share the words of wisdom, which is nice - perhaps they remember the graduate wilderness too? A recurring theme is, everyone has their own opinion on what is right and what is wrong; about my book (digital or hard copy, case study or no case study), about the work I'm doing there for them...everything really. I know this happens at uni in terms of the creative work - it seems it doesn't go away in industry. So for me, this means having the balls to decide for myself what I think is right or wrong after asking other's opinions. As well as working in the creative department, I've also been gaining (valuable) experience in the digital department. They've taken me to meetings about social media strategy and online communication strategy (which did involve quite a bit of me not knowing a lot of the jargon words - but it was learning). There was opportunity for me to have my voice listened too (which if you know me, you know I quite like talking - so this was good). Having said that, I only spoke when I was absolutely sure I should. But people liked what i had to say. It gave me a bit of confidence - maybe I can actually do this in the real world. The days are long, but the weeks go fast. The office is relaxed, which means I can get into my own creative flow, and don't notice 5.30 come around. Alas, the road to creative employment is long it seems, and the creative world is bigger and expecting more of me than I realised sat in the studio at LCA; but the nice people at Brass are encouraging me to better my book...this is what I am concentrating on in the 2 months I'm placed here. Lauren. I'll upload a picture soon. Janine, i don't like how all of the text is bunched up together - makes it very hard to read stuff on here :/

at Brass

Our placement at Brass is quite intense, we’re already working on a second brief.

‘Office work’ can be exhausting, but at the same time, rewarding.

There’s a hairy rhino, a huge melon and some golden cats distracting us from work. 

We are receiving good feedback.

At the end of the day our eyes are red, our hands coloured in markers and what we say doesn’t make any sense anymore.

We are living on coffee and sandwiches.

Our 4 hours of Facebook a day have been reduced to half an hour in the evening.

No lazy mornings and no ‘Let’s go for a pint’.

But we’ve been coming up with more ideas than ever!

Bianca and Danielle

BA campaign by BBH is not about flying

 Justin Moore (BBH Creative Director) proudly revealed  (Metro, 26th June, 2012) how his team 'broke all the rules by demonstrating 'support for Team GB in the most profound way ...by asking people not to use the product'. interestingly this 'not about flying' approach runs through its social activities too. 

After viewing the commercial on British Airways Facebook page I scrolled down the time line, which shows the full sequence of the campaign revealing what a social brand BA has become.

Like in the Qatar's tweet a meet audiences are invited to write up sight-seeing tips for destinations (ok to win flights), vote on their favourite Olympic flick, consider how much tea BA makes for customers and offers little quizzes on the company's heritage - all little quirky strategic ways of reinforcing brand identity.

hello bloggers

Hello Bloggers...

We're all in this together.

Creating ads from conversation

A really good creative exercise: listen to conversations and spot a headline.
I overheard a group of kids chatting, and one said "Everybody likes me when I've got money. When I've got none, no-one talks to me."

Put it into a context (a brand!), and it becomes an ad.