Tuesday 17 July 2012

Two month placement at Brass

The day begins at 9am, for me this usually involves grabbing a strong coffee from the filter machines and checking my emails; in a bid to jump start my brain into action (I am not a morning person, and often annoyingly come up with ideas in bed). The turn over of briefs is fast here, but it means you automatically work faster and don't stew on something for too long (loosing sight of what you're doing in the process). The briefs have included food brands, a recruitment ad (to help me work on my art direction), a fruit (!), health stuff and a keep Britain tidy campaign to encourage people to pick up their dog's crap...glamorous eh. The creative department are very keen to share the words of wisdom, which is nice - perhaps they remember the graduate wilderness too? A recurring theme is, everyone has their own opinion on what is right and what is wrong; about my book (digital or hard copy, case study or no case study), about the work I'm doing there for them...everything really. I know this happens at uni in terms of the creative work - it seems it doesn't go away in industry. So for me, this means having the balls to decide for myself what I think is right or wrong after asking other's opinions. As well as working in the creative department, I've also been gaining (valuable) experience in the digital department. They've taken me to meetings about social media strategy and online communication strategy (which did involve quite a bit of me not knowing a lot of the jargon words - but it was learning). There was opportunity for me to have my voice listened too (which if you know me, you know I quite like talking - so this was good). Having said that, I only spoke when I was absolutely sure I should. But people liked what i had to say. It gave me a bit of confidence - maybe I can actually do this in the real world. The days are long, but the weeks go fast. The office is relaxed, which means I can get into my own creative flow, and don't notice 5.30 come around. Alas, the road to creative employment is long it seems, and the creative world is bigger and expecting more of me than I realised sat in the studio at LCA; but the nice people at Brass are encouraging me to better my book...this is what I am concentrating on in the 2 months I'm placed here. Lauren. I'll upload a picture soon. Janine, i don't like how all of the text is bunched up together - makes it very hard to read stuff on here :/

3 comments:

  1. Sounds like you are having a very productive and constructive learning experience there at Brass. OOh by the way, may I ask, could you kindly just clarify your role at Brass? Is it Art Direction? Thank you for your these valuable insights. We wish you all the best in your intern and beyond...

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  2. I am placed in the creative department mainly. I am technically art direction, but because I'm not in a team - I've been writing a lot of copy (got told a radio ad of mine was 'genius' this morning...not that I'm bragging of course :D )

    L

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  3. Thanks Lauren. Well done on the radio ad. It seems to me that Brass is giving you experiences out of your comfort zone and you are excelling.
    Best wishes,
    J

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