A new Erasmus opportunity

Ravensburg, what a charming little place. A very well preserved historic town centre welcomes you to explore its fascinating buildings and medieval fortifications. The old town has three main gates and over 10 towers to visit and discover. This once very important trading centre hosted the "Great Ravensburg Trading Society" which owned many shops and trading companies across Europe.

It is a pleasure listening to the locals telling you all about it, whilst absorbing their sense of pride for the area and the famous people that once inhabited.

In Revensburg I've met  Professor Dr. Markus Rathgeb, which runs the Media Design programme at DHBW.  Among other things we discussed details to set up a new Erasmus partnership and exchange programme.

You must know by now that I'm very committed to get the Creative Advertising course to develop links and collaborations with foreign Institutions, as in my view opportunities like these will enrich your experience as students.








The Media design programme offers a range of modules to choose from which span from typography to illustration, from video editing and film to marketing and screen design.

 Hopefully we will be able to offer Ravensburg as an additional destination from September 2014. So keep your eye open and apply as soon as the opportunity becomes available. 

 Next stop? Croatia...

 

Achievement in Europe; Danielle receives academic diploma from edcom

Danielle Jackson has scooped another diploma for BA Creative Advertising at LCA, this time from Edcom (European Institute for Commercial Communications in Education), achieving third in the thesis competition.

 If you recall Danielle was a YCN winner in 2013 with her partner Kaitlin for the UGG for men campaign, but just prior to entering that competition she'd completed her dissertation Identity for Sale (follow link to see an online research poster of her study).

Danielle became a finalist having got through the national competition stage and ended with third place in the European final. This is an outstanding academic achievement, of which we are very proud. Danielle is a great all-rounder, her creativity is a product of an informed, analytical and inquisitive mind and her performance reflects the aspirations and philosophy of our course and college; success through creativity.

Edcom is an organisation that promotes excellence in the communications sector by encouraging exchanges (competitions, conferences, summer schools etc.) between academia and industry.  BA Creative Advertising became an Edcom member in 2013 through our new course leader Fabio Fragiacomo. These achievements of Danielle indicate the quality of our student’s work, and why not share this beyond UK boundries?

WELL DONE DANIELLE!! (I did warn her I'd shout about it).

Art inquiry in Liverpool

On March 11th level 4 took a day tripper to see some art in Liverpool; first stop, Albert Dock where we viewed Keywords at the Tate, then on to Lady Lever to the original 'soap paintings'.

It was a beautiful sunny day and the turquoise Mersey looked quite picturesque against the red brick mass of the dock buildings ( by Leeds architect Jesse Hartley). Keywords took its starting point from RaymondWilliams book (ref 306 WIL in college library) showing works from 1976-1996, leaving the audience to build connections from the following words; structural, private, folk, violence, criticism, liberation, formalist, myth, anthropology, nature, materialism, unconscious & theory.

A topical piece that caught the eye was Visceral Canker1990; by Ronald Rodney, with proximity to 12 yrs a Slave, the Slavery Museum (that a few students wandered to) and the word 'violence' pointing to the start of slavery in the UK colonies. It was interesting that the tube systems weren't connected (between John Hawkins & Queen Elizabeth I). This piece was adjacent to 'folk' with Peter Kennard’s Haywain with Cruise Missiles 1980.

At the Lady Lever, after a warm introduction by Carol (education officer) we stood around Millet's Bubbles (depicting the artists grandson), listening to how Lever was a social reformer bringing art to the people via advertising. At a time when art was for the elite (through the new printing technologies) Lever provided access to art, as the masses saved their vouchers from Sunlight soap to get their copy of a contemporary art piece. Lever’s self-enlightened approach has some similarities to  the 'new' principles underpinning advertising by Nike, using new media to enhance people’s lives. 

Despite delays on the M62, a successful day had by all. Students are now invited to reply to this post with their responses to art objects they encounter that sunny day in March...