Trevor Beattie opened the Advertising Week conference yesterday with an announcement that the 30-second-ad is dead.
You can get involved in the event by joining the advertising week social club; through the blog (check out the student area) and/or facebook and linkedIn.
The blog gives you access to many of the sessions and the AWSC linkedIn enables you to join in discussions.
Go on, be social and maybe even leave a comment about something interesting you come across...
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