As part of a collaboration project with L'Aquilla students in Italy, the LCA students had a blast in the wild, windswept but gorgeous countryside of Yorkshire.
We are working collaboratively on a brief to advertise Yorkshire's Le Grand Depart to Italian tourists and Italian cycle enthusiasts... So, what more could we do as a course than to physically take ourselves out and experience the wonders on offer, the wonders of Yorkshire - we followed the Tour de France route from Leeds to Kettlewell - by bus, not cycle I hasten to add!
We stopped in Kettlewell, where we worked in the Bluebell Inn, lunch, more work, a bit of a wonder around the scenic village made famous by being the heart of the film Calendar Girls, and soon to be the heart of the Tour de France as the pelletron speeds through at an average speed of 40km/h.
We then walked - well, I say walked, it was more slid, slipped, rolled, tumbled, fell and ran through the countryside along the valley from Kettlewell to Starbottom on a round circuit that should have take about a third as long as it actually did. It was an experience for all. It was fun. Educational. It brought the positives to light and it was a great experience for all - an experience that our students can now share with their fellow team-mates in Italy!
There is no finer way of researching and driving enthusiasm for a creative brief than to experience it for yourself, and when that brief is such a delight it is even better.
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