While David is in London at D&AD, here I am in Edinburgh on a staff development activity called Better Blogging. Here are ten reasons why Blogging is ideal for our Creative Advertising programme:
Blogging is the ideal medium for copywriters!
Like writing good endlines, you need to decide the purpose of your post, think about your target audience and language, use strategy and reduce all the unnecessary noise. [David will like this bit] It is good to use the inverted triangle model - punchy headline first, then background detail later.
Blogging is ideal for making our research quad visibly active!
As the course team has four areas of research interests; narrative, new media, copywriting and art direction - what better way to share such a (dynamic) ever-changing activity than in an ever-changing environment like a blog?
Blogging is an ideal method of (as Richard says) collecting creative fuel!
You can capture imagery, sound, narrative (anything) pretty cheaply and immediately for inspiration for your art and copy.
Blogging is an ideal way of sharing work experiences!
Thanks to Coming Soon's shout out on the IPA Gradvantage blog - I had an idea that A Day In The Life Of series would be great for sharing work placement experiences, in real time.
There are lots more reasons, which I will write up later, bye for now and good luck Tom!
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