Creative Advertising is an art form

Project manager Alex and partner Zoe (placement RAPP UK) will be pleasantly surprised with the renewed buzz surrounding the final year exhibition, which is to have a presence at New Blood. The proposition for the exhibition 19 degrees; Creative Advertising is an art form is a result of a meeting yesterday. 

Coincidently, on Tuesday, 12th March, 2013 there is a talk at Leeds City Art Gallery which revisits questions that surround aesthetic judgement. Critical awareness is one of those lovely learning objectives on all our briefs and is a skill required of Creative Directors, panels of judges, art educationalists and students - in critical evaluations.

Therefore, the Creative Advertising team intends to attend the talk - run by Leeds Salon and recommends the event to the CA community (alumni and partners). So, time to skim read a bit of Kant and purchase a ticket! That's if your not on the train to the Creative Circle event, which seems to be where most of Level 6 are heading - make sure you don't end up like the Bellarmine (image above).

The talk is connected to the Dawn Chorus exhibition at Leeds City Art Gallery and speakers include cultural commentator Tiffany Jenkins; Curator Nigel Walsh, Deputy Head of the School of Design, Univeristy of Leeds Kenneth Hay and Artist Antonia Stowe.


Image above: Renee So, Drunken Bellarmine, 2012. Wool, acrylic, oak tray frame.
Courtesy Arts Council Collection, Southbank Centre London © the artist

Revealing Coming Soon

This years (level 6) final show is revealing in the sense it goes beyond a mere showcasing of undergraduate work. The show offers an experience that captures both the (collaborative) creative spirit and individual personalities of 19 creatives. A screening of a short documentary (see below) is the focal point and visitors are made welcome by being offered a comfortable seat (am I showing my age here?) Anyway, as this short review is tagged with the label 'social media' (a research interest of mine) the following exhibits are selected because of the social strategy employed. The Coming Soon campaign itself was seeded well, through blogging e.g. Gradvantage blog and tweeting with reach as  far as Beattie and beyond. Lily Tidy's blogtweetrepeat project illustrates her individual work ethic and the creative thinking philosophy of the course. Lily uses the headline of the day to kick start a creative thinking process. Chloe Robinson's Advertising and Travel book has some excellent case studies such as Lemon & Paeroa by Ogilvy New Zealand as Chloe describes 'a social media success and tourism figures rose to 425%'. Another book caught my eye, but perhaps not for the right reasons was So there I was by Molly Henage, I just wanted to emphasize to all less senior creative undergraduates that 'though paying attention is something you should do, everything is on the VLE' is not of course accurate or good advice - Molly merely jests! The Art Vinyls series by Chris Poots for the Cara Cowan are both on and off the wall, as the campaign is simultaneously an art installation, ambient and sound cloud. The last mention goes to Tom Birds' Birdeux Tapestry which is a material scroll-like-tapestry depicting the narrative of his creative escapades over three years, which also appears in his website where he invites creative directors to complete the tapestry with their contact details. There is so much more I wanted to say but alas it is home time and David has told me to stop blogging my time away.