Tuesday 29 May 2012

Day in the life of...Creative Interns (Jac & Chris)

We are a creative team interning at Mortierbrigade, Brussels.

I guess the place to start with our particular internship is before we even get into the agency.

While we are here we are living in the Mortierbrigade Hotel. It's a big house inside the agency's compound (it used to be a brewery). It has three different rooms on different floors and they get nicer the higher you go. They have different themes and it's a pretty cool place to stay, check it out here http://www.mortierbrigadehotel.com/

So to the actual day. We start off with possibly the shortest commute ever. Five seconds of arduous walking gets us from the hotel's front door into the agency.

The Belgians are fairly laid back with arrival times, 9.15-9.45 seems to be the ok time to turn up. However we like to represent the British 'kill yourself before you're 40' work ethic and usually get in before 9.

The first point of contact is the bar. Time to get the coffee going and find out what the word is on the advertising streets.

We then walk up the stair case of lights to where the creative teams and planners have their desks. We have our own over sized desk complete with faulty but comfortable chairs.

The obligatory check of the e-mails/blogs/social networks then happens. If we have a brief going we will work separately on it until about 11.30. The office is pretty open plan and everyone keeps the chatter to a quiet hum. So when we need to spar loudly over some ideas it's time to go to a client meeting room or outside.

As far as the briefs go, we have been put on a wide range of brands and medias. We have worked on script writing for a 'come dine with me' style TV spot. Guerilla and ambient ideas for a beer brand and indie radio station. Art direction for a snack print ad and copy for T-Shirts for a bank's summer party.

Our afternoon to evening consists of getting ideas presentable in some form for a review at the end of the day. This is either with a creative team who we are working with or the pant-wetting experience of presenting to the top dog, Jens Mortier. Don't get me wrong, he is one of the friendliest guys you'll meet. But your genius idea starts to lose its glow when you realise you are presenting it to a man who has more Lions than the Serengeti.

This routine is punctuated with requests to 'image source' for print ads and layout tasks.
We leave the agency at around 18.30 and sometimes head off to a bar to sample yet another of Belgium's thousands of beers.

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