Four Thought

I was listening to an item from the radio four series Four Thought about the significant role of computer games in the world today.  Games PhD researcher Mitu Khandaker  believes that the computer game extends our thinking and culture. This made me think about what Andy Fowler (Executive Creative Director of Brothers and Sisters) said recently (at an IPA creatives event) about how agencies today use New Media to create objects, games and experiences that enhance peoples lives in some way. Have a listen and share your thoughts on how you think games can extend advertising and maybe creative thinking?